Our brand story began in a remote fishing village in the northeast of England, Grimsby. This coastal city was once one of the most famous fishing ports in the UK, with many large fishing boats coming in and out of its port. In the 1950s and 60s, the fishing industry was particularly prosperous, especially in cod production.
The protagonists of this story are a group of Hong Kong people who have a high demand for food, especially a love for seafood. When they were struggling in Hong Kong, they discovered a very valuable resource - cod. They began to explore the various possibilities of cod and eventually discovered a very special seafood product - fish maw.
In Hong Kong, fish maw has always been a very popular seafood delicacy, easily absorbed by the human body, a delicious ingredient for supplementing collagen, and even zero cholesterol and zero fat. However, due to the deterioration of the marine environment, fish production is decreasing and prices are gradually rising. Therefore, this group of Hong Kong people decided to use the cod resources in the UK to create a new fish maw brand - KIU FA GAO - fish maw.
They began to learn the techniques of making fish maw and established a good cooperative relationship with local fishermen in the UK. After long-term experimentation and research, they finally successfully developed a high-quality cod fish maw, which has excellent texture and nutritional value.
The success of KIU FA GAO - fish maw also drove the development of the local economy, and the income of local fishermen has also been improved. The KIU FA GAO fish maw brand has gained widespread attention and recognition in Hong Kong, and this new Asian food product has also begun to be promoted in the UK.
The brand story of KIU FA GAO fish maw tells a story of cherishing resources, producing high-quality seafood products in innovative ways. It is also a cross-cultural and cross-regional story that showcases people's love for food and life, as well as the spirit of striving for excellence.